a) Select a domain name that represents what you do for you business. It would be helpful to pick at least one keyword to include in the domain name.

b) Upload your files and be certain that your website is functioning correctly. Identify at least 4 key pages that you might desire to have visitors locate on the search engines to enter your website.

c) Download the Traverse Promotion Spider and read the help file to learn how the layout of your page affects your ranking. This help file will also teach you how to correctly write <meta tags> to enhance your search engine ranking. (Free Download- Windows Shareware)

a) Consider what keywords your visitors might type in to the search engines to find a website like yours. Write down at least 10 keywords or combinations of keywords. Rank them in order of importance.

b) Write a description for each page you selected to use for the search engines. Keep it short and weight the description with keywords. If you have more than 1 subject category, be sure to weight at least one page for each subject to maximize your chances of scoring well in that keyword topic.

a) Look at your four pages   (or more) and make sure you aren't over repetitive with your meta tags. It's best not to mention the same keyword more than three times on the same meta line. If two of the pages are too similar then modify them. The broader your keyword focus appeal, the more traffic you will receive.

b) Make sure the first sentence of the first paragraph is weighted with keywords and also is appealing. Many search engines use this sentence to form a description. Also make sure the last text on your page is keyword weighted as well.

a) Run the Traverse Promotion Spider and enter in all of your web page information. Double check everything. We recommend cutting and pasting directly off the html on your source code page. You need to use an autosubmission program like this because many search engines now rank based upon your link popularity. If the search engines find you on over 1000 links pages, search engines, and directories, they will think you are more popular than someone who isn't found. The guys at the top do this, you must as well.

b) After submitting each page individually, it will take many weeks to see results. Altavista and Infoseek index every few days, the rest take 3-6 weeks to index you. The 'link farms' will send you masses of email, just delete them as fast as they come in unless you enjoy getting sales pitches.

c) Yahoo: Submit Yahoo by hand. It is very important you are prepared for this submission. Only a select % get approved for Yahoo and all sites are reviewed individually.

a) Run the Web Position Analyzer every 2-3 weeks and see if you have moved up or down in the rankings (or if you are in the top 30 at all). If you fell, figure out why. Read their source codes and try to move up the ladder.

a) Whenever you get the chance, create doorway pages as new gateways for people to find your site. As time permits, create pages with highly focused keywords to try to score well on a narrow set of keywords or on a specific search engine.